Beyond awareness: The growing urgency of data management for the European mid-market

Beyond awareness

A Study Of Attitudes, Behaviour And Best Practice Within European Business, Including An Updated Information Risk Maturity Index

A Pwc Report In Conjunction With Iron Mountain June 2013

Foreword

Navigating The Information Landscape

The information landscape in Europe has changed beyond all recognition. Every sector in every country is struggling to adjust to the transformation. Many are uncertain how to accommodate rapidly increasing volumes of information in multiple formats; the explosion of social media; the proliferation of mobile devices; changes in legislation and a rising malicious threat. At the same time, we are seeing a growing ambition to harness the value that can be contained in both structured and unstructured information. As a consequence, managing information is more complex today than it has ever been. And with increasing complexity comes increasing risk.