Full steam ahead for Iron Mountain Digital channel push
~ strengthens partnership with Backup Direct and recruits ten new resellers in first month alone ~
September 25, 2006 - Iron Mountain Digital, the technology arm of Iron Mountain Incorporated (NYSE: IRM), and its strategic partner, Backup Direct, have already signed an additional ten new partners in the first month of a UK channel recruitment drive.
The two companies have joined forces to create a two-tiered channel programme to sell Iron Mountain Digital's online backup portfolio to UK organisations of varying size and sector. The new partners include London Central Communications Ltd.
The value-add partners will resell services based on Iron Mountain Digital's
market-leading, award-winning PC and server backup technologies - Connected® Backup/PC and LiveVault - to the small and medium-sized business (SMB) market.
"As an established UK market leader in records management and off-site data protection, we want to expand our digital product and service reach through the channel to make the most of the enormous opportunity in the SMB marketplace," said Nick Cater, head of Northern Europe at Iron Mountain Digital. "The partners recruited through Backup Direct's expertise are best of breed in their relevant sectors and are committed to providing their customers with the best products for their needs, as well as excellent after-sales service."
"Iron Mountain Digital's portfolio of online backup services provides corporate-class services at affordable prices for the SMB marketplace. This offers a business opportunity to the resellers whose customers rely on them for IT infrastructure and services," said Brett Raynes, managing director, Backup Direct. "We've had an extremely successful start to the channel push, which we fully expect to continue throughout the next 12 months."