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Poundland makes data savings with Iron Mountain Digital
~ cut-price retailer implements a digital protection strategy to prevent data loss ~

January 16, 2009 –Poundland is working with Storage-as-a-Service (STaaS) provider Iron Mountain Digital to protect its business critical data stored on laptops and ensure compliance.

As part of a wider data protection strategy, the implementation of Connected© Backup for PC and DataDefense™ products will prevent Poundland’s corporate information from falling into the wrong hands. It also guarantees that it can be recovered from the laptop should data be lost.

Protecting distributed data on laptops was a particular area of concern for Poundland. The company was aware of the vulnerability of data should a remote device be lost, stolen or the hard drive become corrupt and so began looking into how it could ensure that laptop data could be secured and backed-up, or wiped should a device be lost or stolen.

The retailer worked with Iron Mountain Digital to implement its PC Data Protection Suite including Connected Backup for PC and DataDefense products. The PC data protection suite software was initially tested on fifty percent of the company’s laptops. It was then deployed across the one hundred remote devices used by senior management and area managers at Poundland. The retailer has further plans to extend the solution to its remote devices in Hong Kong early next year.

“Data loss stories in the media and warnings from the ICO have seen the protection of company information jump up the corporate agenda,” said Richard Ellis, sales manager UK and Ireland at Iron Mountain Digital. “By backing up and encrypting sensitive company information, Poundland now has total confidence in deploying laptops across the network.”

“We were keen to safeguard our data with one supplier but it was difficult to find a vendor offering all the software required,” said Mo Rahman, IT Services Manager at Poundland. “Iron Mountain Digital proved the easiest and most cost effective option for us. The company was able to provide the two solutions we needed, within our budget, leaving us assured that our corporate data is completely secure.”

About Iron Mountain Digital
Iron MountainDigital is the world's leading provider of software- and storage-as-a service solutions for backup and archiving. The technology arm of Iron Mountain Incorporated offers a comprehensive suite of data protection, archiving and intellectual property management solutions to thousands of companies around the world, directly and through a world-wide network of channel partners. Iron Mountain Digital is based in Southborough, Mass. with European headquarters in Frankfurt, Germany.

About Iron Mountain
Iron Mountain Incorporated (NYSE:IRM) helps organisations around the world reduce the costs and risks associated with information protection and storage.

The company offers comprehensive records management and data protection solutions, along with the expertise and experience to address complex information challenges such as rising storage costs, litigation, regulatory compliance and disaster recovery. Founded in 1951, Iron Mountain is a trusted partner to more than 120,000 corporate clients throughout North America, Europe, Latin America and the Pacific Rim. The company currently employs more than 20,000 staff worldwide and generated sales of $2.7 billion in 2007. For more information, visit the company's website at www.ironmountain.co.uk.